One satisfied user, “Alienstels”, says on GoodGoogle’s forum: “The project was launched for several days, but after the launch, the competitor turned off direct advertising literally the next day (or he ran out of money).”Įlsewhere, TrafficBotPro ($30) promises “to make fast money or beat your competitors by clicking their ad automatically.” It says: “TrafficBot Pro can visit any page directly from a search, then click any ad you set on the page automatically. Nicholas Weaver, a researcher at the International Computer Science Institute (ICSI) suggests it involves a private botnet of hacked computers that click on ads and advanced software that controls the clicking activity of the botted computers so that it appears to be done organically from search results. For a flat fee of $1,000, small businesses can use such services to sideline a handful of competitors’ ads indefinitely. The prices range from $100 to block between three to ten ad units for 24 hours to $80 for 15 to 30 ad units. The company says: “Are you tired of the competition in Google AdWords that take your first position and quality traffic?” “I will help you get rid once and for all competitors in Google AdWords.” One notorious company, GoodGoogle promises clients the ability to block the appearance of competitors’ ads. Marketplaces selling bot attacks on competitor campaigns Here are seven places where bad guys buy and sell bad ad clicks, creating confusion and chaos in campaigns. ![]() ![]() Download our Free State of Fake Traffic 2023 report to learn more. The net effect is putting bots and fake users in funnels, wasting money, skewing analytics, and hurting the company’s productivity.ġ1.3% of inbound traffic is fake or fraudulent. Instead of real users clicking on ads, bad actors use underhand methods to sabotage campaigns. However ultimately, the buying and selling of ad clicks is designed to manipulate the normal acquiring of new customers and online traffic. Like any modern tech company Clicks-as-a-service vendors offer product reviews, communities, and case studies to encourage people to buy. In barely-hidden online marketplaces vendors offer services to undermine customer acquisition. ![]() Beneath the surface of the $330 billion digital advertising sector is a vast underground market.
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